Are you the woman who starts getting dressed up and then decides she can’t be bothered and puts on her jeans instead; if so, you are our kind of woman. There’s not so many brands you can dress up in every day, but at Please Don’t Tell we are trying to make this easier for our customer. For when you have to work, when you have to run, bring your kids to school, look good at the office and just after go to dinner with friends. I mean, that’s o life. We shouldn’t want others to wear things that we won’t wear ourselves.

Do you want to look good but you don’t want to spend too much time on it? It’s important to go for things that make you feel comfortable first and foremost.  The last thing we need to say to ourselves is “When am I going to wear that?”  We need casual  clothes, we don’t need clothes to go to weddings or whatever, because it’s once a year.’


Let’s face facts, stick to the  staples, a pair of tight jeans, a pair of flat shoes and something that is a bit like a sweatshirt, a jumper or T-shirt. A good jacket, a good coat. For evening change into heels, a world without eveningwear would be better, you can look better wearing a well cut trouser and t-shirt.

Take a look at some pieces from our ‘What’s New’ section to be inspired. In the meantime scroll down for some of our picks….

For summer it has to be the Jarod Jean in white

The Basic Sweater Basalt Linen Tucked Pullover by Helmut Lang



The Jacket Caelie Black Leather Jacket by Iro

Just Add A Pair of Heels….Et Voila! It’s as Simple as 1,2,3