About Us

Please Don't Tell was established by Annie Donaldson in 2011 with a mission to source a fashionable modern woman's wardrobe with an eye on quality and sustainability. Sourcing new brands alongside established names, the store now hosts an eclectic mix of fashion, homeware and beauty products.

The store has received glowing reviews from industry insiders alongside plaudits from Vogue, Drapers, The Times and the Irish Times.

We look forward to welcoming you in store... x