• Offers a simple yet sophisticated mix of modern designer fashion in two locations.
  • Thoughtfully edited buys
  • which is reflected in the cool fashion forward vibe of the interiors.
  • We love fashion..
  • Come and share it with us
  • but Please Don’t Tell

Welcome to Please Don't Tell!

A sleek women’s wear store with designer and contemporary brands exclusive to Belfast.

What we do

We focus on design, fabrics and cut. The quality combined with the energy and honesty of our staff is what we thrive on.

Who We Are

Please Don’t Tell opened it’s first store in 2011 on the Lisburn Road, Belfast. From the outset it had a vision of the aesthetic of the store, the brand mix and the importance of having a team of experienced stylists.

We aim to provide an effortless, confident wardrobe with a sartorial elegance.
The insight and desires of our customers influence the brands we stock. We dress the confident, feminine, modern woman who knows what she likes and knows what suits her.

Please Don’t Tell had been recognised by Vogue and The Fashion Telegraph as one of the ‘Best Boutiques Outside London’

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Work With Us

Please Don’t Tell is always on the lookout for talented people for its various locations (Managers and sales assistants) Interested? Send us an email with your references and a covering letter to

Keep in Touch

The stores are open Monday to Friday, 10am to 5.30pm and Saturday 10am to 6pm. For any questions concerning a purchase made in our store, please contact directly our store customer service:

By telephone on
+44 2890 661266

Monday to Friday, 10am to 5.30pm

Or by email :