About Us


"It's hard to find a good boutique" was the original motivation of Annie Donaldson in 2011. 

Please Don't Tell has with a mission to source a fashionable modern woman's wardrobe with an eye on quality and sustainability. Annie and Faith can offer more than fashion advise, between us, with years of experience in the industry and a camaraderie to witness, its a shopping experience which only a boutique offers.

The store has received glowing reviews from industry insiders alongside plaudits from Vogue, Drapers, The Times and the Irish Times supplement THE GLOSS. 

We look forward to welcoming you in store... x